Lead your industry with a customer experience that can’t be beat.

We’re experience strategists and designers on a mission to turn your customer experience into the industry favorite.

We design digital experiences that support users at a deeper human level.

We will help you deeply understand your customers—at a human level—and translate into a deeply differentiated experience.

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THE DIFFERENTIATION SPRINT

Work with us

We work with companies that are fighting to stand out against their competition. In our differentiation sprint, we will pinpoint a differentiated experience for your product—by going beyond functional value and supporting people’s deeper needs.

  • Define a differentiation strategy, a better product-strategy, that is based in your customer’s deeper needs.

  • Design a differentiated experience vision, made up of validated features that provide delightful value to customers.

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DESIGN WELLBEING

Learn the method

Take everything you know about product design and build a deeper layer beneath it. Our method was developed at MIT and honed through 5 years of real-world application.

  • Learn the Periodic Table of Human Elements® and six deeper wellbeing needs

  • Learn how to uncover the deeper story in user interviews

  • Learn how to design novel solutions based in deeper needs

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OUR MIT-DEVELOPED METHOD

Get the digital toolkit

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IT ALL STARTED WITH A BREAST PUMP…

Hi I’m Alex Klein.

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My first project, 12 years ago, was to redesign a breast pump. I realized that even a product as functional as a breast pump can make a new mother feel inadequate, isolated, and like a failure. Over time, I’ve learned that every product has the power to impact our deeper wellbeing.

That's why I founded Team Human. We believe that the products in our world shape the way we live, and we create products that leave people feeling stronger, happier, and more fulfilled.