Humanize your experience, drive differentiation

OUR VALUE

Fighting to stand out? We will help you drive deep differentiation.

Deep differentiation comes from providing more than just functional value to customers; it comes from supporting their deeper needs. We help companies transform their customer experience—in order to decrease acquisition costs and increase loyalty, engagement, and lifetime value.

logos of clients we've worked with including MIT, Nasa, and sam's club

an image of a box, representing a product, with a heart on it

The Differentiation Sprint (6 weeks)

The purpose of a Differentiation Sprint is to design an experience that makes you the industry favorite. To do this, we study your industry and customer through the lens of deeper needs. This allows us to deeply differentiate your product—in a more tangible way than the typical product vision & strategy.

KEY DELIVERABLES

Differentiation Strategy

a heart surrounded by 3 icons representing deeper needs

We will study your customers/users and industry in a deeper way than ever before. We will use this understanding to build a product strategy based in deeper needs. This will connect with your product vision and carve out a path forward for your product.

Differentiation Test

light bulbs with hearts on them, representing a quantitative test

We will design novel improvements that the rest of the industry has missed. Then we will qualitatively test these improvements to pinpoint which are the most powerful for your product. This data will help you feel confident in the path forward.

Improvement Blueprints

We will bring the winning solutions to life through mock-ups and storyboards. New solutions can be integrated into your existing roadmap. And these blueprints will provide the foundation you need to kick off implementation.

PROCESS

WEEK 1

competitive landscape

WEEK 2

the deeper story

WEEK 3

differentiation strategy

WEEK 4, 5

differentiation test & design

WEEK 6

blueprint

The Differentiation Workshop (3 hours)

Looking for a lighter commitment? In our 3-hour workshop, we will introduce your team to our differentiation method, transport them from their day-to-day, and reenergize the way they think about your users/customers. Choose a prompt, and we will tailor the session to your most relevant business challenge.

Learn the method

We will teach you our MIT-developed method for designing wellbeing and provide you with the tools you need to develop deep differentiation.

Solve a real business challenge

room full of people during one of our workshops

We will apply our method to a real business challenge. This will inspire new thinking and help jump-start a new initiative or strategy.

Here’s some of our work

In our work, we pinpoint the deeper needs that shape your user/customer’s experience most. By cracking this deeper code, we unlock an ability to support people at a deeper level—the key to deep differentiation.

Differentiating the PATIENT EXPERIENCE

We worked with the University of Utah Cystic Fibrosis Center to differentiate their patient experience. We created a digital tool that helped patients overcome the severe lack of AUTONOMY and TRANSCENDENCE that comes with this terminal illness.
Differentiating the CLINICAL TRIAL EXPERIENCE

We worked with Parexel to differentiate their Phase 1 Clinical Trial Experience for Healthy Volunteers. We designed an experience that helped volunteers manage the lack of WORTH and PHYSICAL STABILITY that comes with participating in an experimental study.
Differentiating the CREDIT CARD

There are over 80 credit card issuers in the United States. We worked with a financial services firm to create a more deeply supportive credit card. We redesigned the experience to help people overcome the severe lack of WORTH that comes with credit card debt.
Differentiating RETAIL PHARMACY

We worked with AmeirsourceBergen to differentiate the pharmaceutical distribution experience for retail pharmacies. We redesigned the service experience to help pharmacies overcome a systemic lack of RELATEDNESS and AUTONOMY.
Differentiating THE PERSONAL LOAN

We worked with Best Egg to to differentiate their personal loan. We created new loan features to help people cope with the lack of AUTONOMY & WORTH that comes with taking out a personal loan for a large amount.
Differentiating ONCOLOGY TREATMENT

We worked with an oncology provider to to differentiate the administration of cancer treatments. We created a new inventory tool to help nurses overcome the lack of AUTONOMY that comes with this high-stakes practice.