Join hundreds of other product designers who are putting wellbeing at the center of product design.

USED BY DESIGNERS AT…
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logos of designers who have downloaded including amazon, noom, ey

The new era in product design

We are passionate about the growing movement led by designers to create products that prioritize inclusivity, life-centricity, and humanity-centeredness. We aim to contribute to this movement by providing designers with practical tools, frameworks, and tactics to design wellbeing and create products that support people at a deeper level.

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the toolkit

the toolkit

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Previously featured articles

We developed a method to design for people’s deeper needs.
The ultimate goal of product design has to be well-being — not delight.
We have to build a habit of questioning AI now — before it’s too late
Every product + a built-in team of five 
DON'T BE A STRANGER

Hi I’m Alex Klein.

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Things we can talk about…

  • How every product shapes wellbeing

  • Overcoming design cynicism

  • AI and future product experiences